At least we don't waste money at all but we don't gain a lot either.
PROBLEM: Basically we now get to the right people but traffic is really (too) small. Optimized the landingpage (in my opinion far more to the point than before) LinkedIn-Ads targeting the above target group: results: little traffic: not a lot of conversionsįacebook Remarketing (targeting his newsletter mail-list: results: little traffic: not a lot of conversions results: little traffic: not a lot of conversions _SEO: _for organic search we now achieve very good positions for tight" keyword combinations, not broad ones. results: small traffic, small costs: not a lot of conversions. _AdWords: _very "tight" keyword combinations, not broad at all, targeting area around business location.
competition: big online stores where you can upload your pictures and get your prints sent home (quality: not bad, but not exceptional, no special requests more for private customers)Īlready done (with relatively little results): **Actual situation: **its really a local business (people around 30 km). Almost never the ambitioned private photographers (until now). Target audience: photographers (pros), museum, exhibitions and hotel people that would like to produce high quality prints of their images. Color Management) and produce printouts that look how they really should look like. They really take care of your images (e.g. Starting situation: local store (B2B) in a bigger city in Europe that produces high quality prints mainly for photographers on paper (or other materials like canvas, aluminium, etc.
Local rank tracker how to#
I'd like to know your opinion on the following case and gather new ideas on how to optimise our strategy:
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